{"id":9213,"date":"2025-08-25T22:53:22","date_gmt":"2025-08-25T21:53:22","guid":{"rendered":"https:\/\/emmaccorporation.com\/fr\/?p=9213"},"modified":"2025-08-27T19:09:30","modified_gmt":"2025-08-27T18:09:30","slug":"directrice-commerciale-et-marketing","status":"publish","type":"post","link":"https:\/\/emmaccorporation.com\/fr\/directrice-commerciale-et-marketing\/","title":{"rendered":"DIRECTRICE COMMERCIALE ET MARKETING\u00a0"},"content":{"rendered":"\n<p><a href=\"http:\/\/www.emmaccorpocation.com\">Le cabinet EMMAC Corporation recrute pour le compte d\u2019une soci\u00e9t\u00e9 Cosm\u00e9tique un(e)<\/a>\u00a0<strong><a href=\"https:\/\/emmaccorporation.com\/fr\/directrice-commerciale-et-marketing\/\">Directeur\u00a0(trice) Commercial(e) et Marketing<\/a><\/strong> pour piloter et consolider sa position sur le march\u00e9 international.<\/p>\n\n\n\n<p>Date limite&nbsp;:&nbsp; 08-09-25 a 18h30min<\/p>\n\n\n\n<p>Sous l&rsquo;autorit\u00e9 de la Directrice G\u00e9n\u00e9rale, le (la) Directeur (trice) Commercial(e) et Marketing aura pour t\u00e2che de d\u00e9finir et d&rsquo;ex\u00e9cuter la strat\u00e9gie commerciale et marketing de l&rsquo;agence afin d\u2019atteindre les objectifs de croissance et de rentabilit\u00e9.<\/p>\n\n\n\n<p><strong>A-<u>MISSIONS ET RESPONSABILIT\u00c9S<\/u><\/strong><\/p>\n\n\n\n<p>&#8211; D\u00e9veloppement et d\u00e9ploiement de la Strat\u00e9gie Shopper et Merchandising<br>Construire des plans strat\u00e9giques shopper et sell-out \u00ab Perfect Store \u00bb sur nos diff\u00e9rentes cat\u00e9gories de produits.<br>\u00c9tudier les tendances du march\u00e9, le parcours client et les comportements d\u2019achat.<br>-Assurer une veille concurrentielle r\u00e9guli\u00e8re et proposer des actions pour rester comp\u00e9titif sur le march\u00e9.<\/p>\n\n\n\n<p>Concevoir et superviser des campagnes de promotion des produits cosm\u00e9tiques pour renforcer la notori\u00e9t\u00e9 de la marque.<\/p>\n\n\n\n<p>Identifier de nouveaux segments de march\u00e9 et d\u00e9velopper des plans d&rsquo;action adapt\u00e9s.<br>Segmenter les shoppers pour adapter l\u2019offre et l\u2019exp\u00e9rience en point de vente.<br><strong>Identifier les leviers de performance :<\/strong>\u00a0assortiment, merchandising, visibilit\u00e9, promotion\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gestion des Assortiments &amp; Merchandising<\/li>\n<\/ul>\n\n\n\n<p>Analyser les performances des cat\u00e9gories et recommander des optimisations.<br>\u00c9laborer des plans d\u2019implantation et de visibilit\u00e9 en pharmacie\/parapharmacie.<br><strong>Concevoir des outils de PLV :<\/strong>\u00a0r\u00e9glettes, stop-rayons, TG, pr\u00e9sentoirs\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse des Performances &amp; Recommandations<\/li>\n<\/ul>\n\n\n\n<p><strong>Suivre les KPI :<\/strong>\u00a0ventes, marges, rotations de stock, parts de march\u00e9.<br>\u00c9valuer l\u2019impact des actions mises en place et proposer des ajustements strat\u00e9giques.<\/p>\n\n\n\n<p><strong><u>B- ATOUTS PROFESSIONNELS<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Excellentes capacit\u00e9s de communication et de n\u00e9gociation\u00a0; de gestion en relation clients, discours orient\u00e9 solutions,<\/li>\n\n\n\n<li>Solides Comp\u00e9tences en management d\u2019\u00e9quipe et en pilotage de projet a forte valeur ajout\u00e9e<\/li>\n\n\n\n<li>Leadership, capacit\u00e9 \u00e0 f\u00e9d\u00e9rer et embarquer les \u00e9quipes, aptitudes manag\u00e9riales.<\/li>\n\n\n\n<li>Ma\u00eetrise des outils informatiques et du pack Office (Word, Excel, PPT).<\/li>\n\n\n\n<li>\u00catre bilingue.<\/li>\n\n\n\n<li>Solides connaissances en marketing digital, CRM et outils d&rsquo;analyse des performances, ma\u00eetrise des principaux leviers.<\/li>\n\n\n\n<li>Vision strat\u00e9gique et capacit\u00e9 \u00e0 prendre des d\u00e9cisions bas\u00e9es sur des donn\u00e9es chiffr\u00e9es.<\/li>\n\n\n\n<li>Sens de l&rsquo;innovation, dynamisme et orientation r\u00e9sultats\u00a0; proactif, autonome et organis\u00e9.<\/li>\n\n\n\n<li>Leadership et cr\u00e9ativit\u00e9<\/li>\n<\/ul>\n\n\n\n<p><strong>C<u>\u2013 PROFIL<\/u><\/strong><\/p>\n\n\n\n<p>Avoir le Bac+4\/5 en Marketing, Communication, Commerce ou Gestion ou tout autre dipl\u00f4me \u00e9quivalent<\/p>\n\n\n\n<p>Avoir d\u2019exp\u00e9rience av\u00e9r\u00e9e de 5 ans ou plus dans une fonction similaire, id\u00e9alement dans le secteur des produits cosm\u00e9tiques<\/p>\n\n\n\n<p><strong>D- PIECES A FOURNIR ET LIEU DE DEPOT<\/strong><br>Veuillez envoyer votre CV actualis\u00e9 et sign\u00e9 \u00e0 l\u2019adresse :\u00a0\u00a0<a href=\"mailto:recrutement@emmaccorporation.com\">recrutement@emmaccorporation.com<\/a>\u00a0ou rendez-vous au <a href=\"https:\/\/g.co\/kgs\/19xbPp8\">Si\u00e8ge du cabinet sise \u00e0 ghetto en face de l\u2019\u00e9glise protestante CSP<\/a><\/p>\n\n\n\n<p><strong>Date limite :<\/strong>&nbsp;08 Sept 2025 \u00e0 18h30.<\/p>\n\n\n\n<p><strong>T\u00e9l :<\/strong>&nbsp;(+220) 0196522323 \u2013 0195040808 \u2013 0196522727<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/emmaccorporation.com\/fr\/directrice-commerciale-et-marketing\/\">Directrice Commerciale et Marketing<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le cabinet EMMAC Corporation recrute pour le compte d\u2019une soci\u00e9t\u00e9 Cosm\u00e9tique un(e)\u00a0Directeur\u00a0(trice) Commercial(e) et Marketing pour piloter et consolider sa position sur le march\u00e9 international. Date limite&nbsp;:&nbsp; 08-09-25 a 18h30min Sous l&rsquo;autorit\u00e9 de la Directrice G\u00e9n\u00e9rale, le (la) Directeur (trice) Commercial(e) et Marketing aura pour t\u00e2che de d\u00e9finir et d&rsquo;ex\u00e9cuter la strat\u00e9gie commerciale et marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-9213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-offres-demploi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DIRECTRICE COMMERCIALE ET MARKETING\u00a0 - Offres d&#039;emploi - Emmac Corporation<\/title>\n<meta name=\"description\" content=\"Le cabinet EMMAC Corporation recrute pour le compte d\u2019une soci\u00e9t\u00e9 un(e)\u00a0Directrice Commerciale et Marketing. 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